Intro – From Craftsmanship to Professional Presentation
Excellent Softwash is well known for their expert cleaning of roofs, facades, and patios using the gentle and sustainable softwash method. No harsh high-pressure jets that damage tiles, but a thoughtful approach with low pressure and biodegradable products, keeping surfaces clean for longer.
Yet their online presence didn’t reflect how professional they truly are. The previous website was outdated, technically limited, and failed to make a strong first impression. The branding was weak—no clear color scheme or style elements, and a logo that didn’t stand out.
The Challenge
When Excellent Softwash came to us, several areas needed improvement:
- No strong branding – Their logo and visual style were weak, making it harder for customers to remember them online.
- Outdated website – Slow loading times, limited visual appeal, and no clear structure to guide visitors.
- Limited online visibility – The website wasn’t optimized for search engines, making it harder to find on Google.
- No integrated reviews – Even though positive word-of-mouth played a key role in their business.
Our Approach – From Brand to Online Business Card
1. A Rebranding That Creates Recognition
We developed a mini brand book featuring:
- Fixed color codes that reflect trust and professionalism.
- Consistent typography for all online and offline communication.
- Visual guidelines for photography and icons to ensure brand recognition across all channels.
💡 Why is this important?
Consistency in your visual presentation helps customers remember your brand and trust it more quickly.
2. A Website That Reflects the Quality
The new site is:
- User-friendly – Clear navigation and fast loading times.
- Visually strong – A modern design that aligns with the new branding.
- Trust-building – Integrated Google reviews that are immediately visible.
3. SEO & Google My Business Optimization
We technically optimized the website for Google and set up Google My Business, making Excellent Softwash easier to find in their region.
4. Data & Optimization
With conversion and behavior analysis, we can continue to make targeted improvements and respond to how visitors interact with the site.
The Result
- A much more professional appearance that matches the quality of their work.
- Improved visibility in search engines.
- Increased trust from new customers through clear, consistent branding and visible reviews.
In the words of the owner:
“We can really tell that our image now reflects who we are. Everything feels more professional, and that builds trust.”
From Craftsmanship to Presence 💧
Excellent Softwash has always had the craftsmanship—their method is sustainable, safe, and effective. But just like a roof or facade before it’s cleaned, their online presence didn’t yet reflect how great the company truly was. The quality was there behind the scenes, but the exterior didn’t show it.
Now—with refreshed branding, a modern website, and improved visibility—the brand reflects what it stands for. Just as a cleaned facade instantly builds trust with passersby, the new online presentation gives that same confidence to potential customers.
Your Next Step
Do you also want your brand to reflect the same quality online as it does in real life?
We help you with:
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Rebranding & visual identity
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Websites that build trust and drive conversions
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SEO & online visibility
📞 Book your free strategy session and discover how we can give your brand a professional boost.
